It can be tempting as a marketer to always be changing. We thrive on the new, constantly looking for opportunities that did not exist yesterday. And we track our results, so that when it looks like something is not working, it’s time to change it up. But there is something to be said for consistency, especially if you are trying to build a brand. Customers want to know who you are and what you stand for, and they can’t do that if what you are in always in flux. Make intelligent shifts, yes, but stay within the bounds of your brand.
In case you missed them, here are last week’s posts:
- Ethical Questions for Marketers – Part 3
- Use Google Analytics to Learn Who Your Customers Are
- Powerful Web Design Tips to Transform Your Website Into a Conversion Driven Success (Guest Post)
Two Ways to Boost Your Marketing Knowledge: