Any role in the business world runs up against ethical questions from time to time. Marketers are no different. And in fact, may face more ethical quandaries than most.
With that in mind, we wanted to kick off a brand new weekly blog series aimed at exposing some of the biggest ethics questions facing today’s marketers. Each week, we will introduce a new topic and explore it in detail, preparing marketers for the day when they face such a problem inside their own company. Because the best thing we can do is to define our ethical boundaries now, so that we are not caught off guard later.
Stay tuned next week for the first installment.