Marketers, in an effort to improve their results, often look for new things to try. Maybe that’s because it’s easier to look for new things than to rethink old things. Maybe it’s because we have a tendency to think what we’re doing today or what we’ve done in the past was effective and so why bother changing it. But the truth is, for most companies, the best and quickest way to improve marketing results is to focus on optimizing what it is that you’re already doing. Chances are by spending money smarter and making your website work harder, you can boost sales.
Check out last week’s posts below:
- Ethical Questions for Marketers – Part 1
- Unique Value Proposition – a Refresher
- Fill In Your Skills Gap to Advance Your Career
Two Ways to Boost Your Marketing Knowledge: