Companies, in order to succeed, must be able to simultaneously play offense and defense. On offense, they must be able to envision their future, and chart a strategy for growth in their current markets and beyond. On defense, they must always be wary of competitive pressures and changing trends that threaten their existing product lines and businesses. Savvy leaders will recognize the importance of both and run their teams accordingly.
To check out any of last week’s posts, click on the links below:
- Simple Website Fixes – Part 8
- How to Cultivate a Customer Community
- What Do You Know About Your Customers
Two Ways to Boost Your Marketing Knowledge: