The old way of advertising is the equivalent of shouting into a megaphone at everyone walking past you on the street. “Buy my product,” you yell, louder and louder, alongside a hundred other people doing the same thing for their product. You can’t win like that anymore. You need to make the right offer to the right person at the right time. So the questions to ask yourself are- 1) how do I use the data I have to make those offers, and 2) how do I get the data I need to make them better.
In case you missed them when they were first published, here are last week’s posts:
- Simple Website Fixes – Part 9
- What Your Price Says About Your Brand
- Endorsements, Stamps of Approval, and Social Proof
Two Ways to Boost Your Marketing Knowledge: