By now, social media has become a commonplace for many marketers today. From biggest brands to start-up ventures, most businesses today cannot deny the fact that social media marketing is one of the most indispensable tools critical to reaching a wider audience and communicate a message to its target market more effectively and efficiently.
What sets apart this tactic is that unlike traditional methods like radio, television, and print, social media enables the business to have a two-way communication with its followers. With real-time engagement at hand, a business can effectively promote its brand while at the same time providing satisfying online experience to their audience.
Moreover, with billions of active users worldwide, leveraging social media is critical in building a stronger brand image, which is almost impossible for most small businesses way back then. Social media sites like Facebook, Twitter, Instagram and LinkedIn has become a platform where small players can compete on the same playing field as the bigger brands. From stronger brand image and wider audience reach, any business who choose to use social media marketing definitely gets better customer retention and bottom line.
To know the latest trends that are bound to shape the social media marketing this 2017 and beyond, check the infographic below from CJG Digital Marketing.