Customer lifetime value (CLV) has taken over as the go to metric for measuring return on investment for marketing initiatives. By measuring the lifetime revenue collected from a customer, you get a better read on how valuable each customer is relative to others than you would just by measuring number of sales or first order value. This article in Harvard Business Review takes a different look at CLV, by examining what makes a customer valuable outside of just total dollars spent. Worth a read!
If you missed any posts from last week, here they are:
- Simple Website Fixes – Part 6
- The Future of Search is Voice Search
- How to Increase Your SEO Traffic With Long Tail Keywords
Two Ways to Boost Your Marketing Knowledge: