Within a company, the general rule is that the further you move up the “corporate ladder” the further away from the customer you get. That doesn’t make much sense when you stop and think about it. The high level conversations and decisions need to include more customer representation. And we can represent them if we don’t talk to them, know what they need and how our products fit into their lives. That’s why all companies need to instill in employees at all levels a closeness to customers. High level marketers should make it their job to engage with real customers once a month or more.
If you missed any of last week’s posts, here they are:
Two Ways to Boost Your Marketing Knowledge: