Zach Heller Marketing Week in Review

We know that little changes can have a big impact when it comes to marketing. To see how, think of the butterfly effect concept – how a change somewhere can ripple outward. If you have one marketing email that currently has a 10% conversion rate on openers and each of those sales is worth $100, think of what will happen if you increase the open rate by 10% through subject line testing. For every 100 people you send it to, that’s another $100 in revenue (10 more opens, 1 more sale).

In case you missed last week’s posts, here they are again:

  1. Simple Website Fixes – Part 3
  2. Are You Creating the Right Content?
  3. Embrace Online Review Culture

Happy Saturday!

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