We know that little changes can have a big impact when it comes to marketing. To see how, think of the butterfly effect concept – how a change somewhere can ripple outward. If you have one marketing email that currently has a 10% conversion rate on openers and each of those sales is worth $100, think of what will happen if you increase the open rate by 10% through subject line testing. For every 100 people you send it to, that’s another $100 in revenue (10 more opens, 1 more sale).
In case you missed last week’s posts, here they are again:
Two Ways to Boost Your Marketing Knowledge: