All too often articles and blog posts in the marketing realm discuss big ideas and projects that can help you grow your business. But even small changes, executed well, can have a big impact. And in the digital world, that fact is doubly true.
There are an endless number of simple changes that can be made to any company’s website in order to improve performance. A website is never perfect, after all. We test and tweak over time and measure results, keeping what works and getting rid of what doesn’t.
Companies spend all kinds of money on consultants and other services aimed at redesigning or optimizing a website. But for the most part, you can do it all yourself. You just need to know where to start.
That’s what our new weekly series is here to help with. Each week, we will introduce a new “Simple Website Fix” and explain why it can help improve the performance of your website. Maybe not every tip will apply to every website. Maybe not every fix will outperform what you have today. But my goal is that enough of them have the desired impact to make it worth your while to keep reading.
We’ll be back Monday, March 13th with our first edition, and then every Monday thereafter.