Marketing is the art of storytelling. But the story your company is telling has to be one that your customers care about it. It has to relate to their lives, or it won’t mean anything. REI is an example of a company with a great story, one others should learn from. Because they are partially owned by their customers (or members), every decision they make is in the best interest of consumers That way their story becomes their customers’ story. The two entities are in it together, and that’s a recipe for success.
Here are last week’s posts for your reading pleasure:
- Marketing Funnel Series Recap
- What a Marketing Dashboard Should Tell You
- Surround Yourself with Dissenting Voices
Two Ways to Boost Your Marketing Knowledge: