Simple Website Fixes – Part 2

Welcome to the first edition of our newest weekly blog series, Simple Website Fixes. Each week we will identify and explain one easy change that you can make to your company’s website in order to improve performance. Last week’s fix was - Replace Big Blocks of Text with Lists.

This week’s fix = Limit Your Navigation Options

Take a step back and think about your company’s website. I’ll bet you can tell me off the top of your head what you want your visitors to do when they get there. Where you want them to go. What you want them to click on and read. What action you want them to take.

The point of a navigation is to make it easy for visitors to…navigate…your website. But there is no rule that says it needs to show them everything you have to offer.

Companies can succeed by creating a “skinny” navigation that steers visitors to the appropriate pages in order to increase the odds that they convert. I am not saying that you should eliminate all the other pages you have – the blogs, the contact forms, the privacy policy, etc. – just don’t put them front and center.

This follows the classic “Keep It Simple Stupid” philosophy. A visitor is more likely to become a customer if they can easily find what they’re looking for. Overly complex websites make it easy on users by simplifying the navigation and guiding them through the process.

Make your website easier to navigate and you should see an increase in performance.

Have an idea for a simple website fix? Submit it here and maybe we will include it in an upcoming post.