If a prospective customer were to come up to you on the street and say, “I have to run to a meeting, but real quick, can you tell me why I should buy from your company”, what would you say? As a marketer or small business owner, this should be your bread and butter. The unique value proposition tells people in as few words as possible why they should choose your brand or your product. It’s the quick who-what-why answer that sets you apart from all your competitors. Define it, practice it, master it.
Here are last week’s posts:
- Marketing Funnel – Part 7
- The Fine Line Between Annoying and Effective
- Are You Solving for the Needs of Mobile Users?
Two Ways to Boost Your Marketing Knowledge: