If you take any website, a good marketer can find a near infinite number of things to test in order to improve performance. But we only have so much time, so many visitors to the site in order to pull off those tests and implement the results. So how do we decide which tests to run? The very best marketers must be able to effectively prioritize a testing schedule based on what changes will have the most immediate/greatest impact. You must answer the following questions - What are the chances of finding a winner and what impact will that have on performance?
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