To be an effective marketer today, you must understand data. You have to know where to get it, what it’s telling you, and how to use it to craft a strategy. Because data is so critical, one goal for marketers at all levels heading into the new year should be to take steps toward increasing your level of data competency. Whether you take classes, read articles written by experts in the field, study with a mentor, or experiment on your own, we all should be moving toward data mastery. Not that we have to get there, but we have to get closer than we are today.
Here are last week’s posts, in case you missed them:
- Top Resources for Marketers – Part 5
- Don’t Believe the Google Search Hacks
- Improving Conversion on Your Website – What You Need to Know About the Data
Two Ways to Boost Your Marketing Knowledge: