When something you are doing is not working, the worst thing you can do is deny it. Denial might come naturally, especially if this was a project or campaign you championed. It may seem like admitting its not working is the equivalent of saying, “I don’t know what I’m doing.” But failures are part of the job. The ability to admit them to yourself and to others, to analyze them and pivot to something more successful, is what wins you respect and success. Don’t ignore the problems. Fix them.
Here are last week’s posts, in case you missed them:
- Top Resources for Marketers – Part 4
- How to Judge the Results of a Price Test
- Don’t Judge a Landing Page by its Source
Two Ways to Boost Your Marketing Knowledge: