Zach Heller Marketing Week in Review

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How does your company make big decisions? Does a small executive team sit in a room and come up with a chosen path? Do you seek consensus from the larger team? Do you look for dissenting opinions? Is anyone free to question the decision that gets made? How much time is spent doing research/gathering data? There is no one-size-fits-all approach to decision making. But the process should be clear and consistent. So if you can’t answer the question “how does your company make big decisions” now, it’s time to put a policy in place.

Here are last week’s posts, in case you missed them:

  1. Top Resources for Marketers – Part 6
  2. All the Different Factors that Impact Cost per Acquisition
  3. Understand Why You’re Changing Your Website

Happy Saturday!

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