Have you ever seen an ad that didn’t seem to align with what you thought of the brand that ran it? Perhaps it was a company that is typically somewhat serious trying a lighter tone. Or perhaps it was a luxury product with an ad that felt cheap or unthoughtful. Marketing impacts the way consumers experience a brand. It is important to know that every communication between the company and the consumer is shaping their experience. Review all of your marketing materials and find out what they are telling people about who or what your company is all about.
Here are last week’s posts, in case you missed them:
- Top Resources for Marketers – Part 3
- Measure WHEN Your Sales Happen
- Does Timing Matter in Advertising?
Two Ways to Boost Your Marketing Knowledge: