The following is part one of our weekly series on Top Resources for Marketers.
Learning is a lifelong process. Without learning and development, we flounder. Technology passes us by. Potential lies undiscovered and dormant. Old skills stagnate and new ones fail ever to form.
With that in mind, today’s resource is: Buffer Blog
Buffer is a social media company, which offers easy-to-use solutions for social media management for companies and individuals alike. (Full transparency: I use Buffer to post to Twitter and LinkedIn)
But this post is not about their app. It’s about their blog. And that’s because they produce the kind of high-quality content that marketers are addicted to, and for good reason.
To illustrate what makes this such a great resource for digital marketers, let’s take a look at one recent post:
The post provides a simple, step-by-step walkthrough for companies looking to establish a brand presence on Instagram. From setting up your profile, to posting, to commenting, and much more. The details are there, with images and graphics used to explain each step more clearly.
It’s an easy read, and offers solutions to real-life problems. And that’s just one type of post you can find. Buffer has become well-known for data-filled posts on social media best practices, using the expertise and experience of people using the app.
For anyone looking to get more bang for their buck in digital marketing, the Buffer Blog is a must-follow.