Zach Heller Marketing Week in Review


The hardest thing to learn how to do is say no. But for a marketer, saying no is critical. It’s critical to say no when presented with a strategy we don’t believe in, or when we’re offered a new project that doesn’t fit into our schedules, or when we discover that an ad campaign is not delivering the necessary ROI. We don’t have enough time or money to do everything, and so we can’t win by always saying yes. The sooner you learn how to say no with confidence, the better off you’ll be.

Here are last week’s posts, in case you missed them:

  1. Top Resources for Marketers – Part 2
  2. How You Follow Up Matters
  3. When You Follow Up Matters

Happy Saturday!

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