The following is part one of our weekly series on Top Resources for Marketers.
Learning is a lifelong process. Without learning and development, we flounder. Technology passes us by. Potential lies undiscovered and dormant. Old skills stagnate and new ones fail ever to form.
With that in mind, today’s resource is: MECLABS
MECLABS Institute is a research laboratory dedicated to learning how people make choices. For marketers, this is the holy grail. If we knew exactly what made someone purchase from us over our competitors, we could build the most successful company the world has ever seen.
What makes MECLABS such a great resource is the amount of content they put out on the subject. And these aren’t simply best practices written by industry experts, these are analyses of real-world experiments.
From white papers, to books, to live videos, there is a wealth of information to be obtained. The more their advice sinks in, and the more you apply it to the work that you and your team are doing on a day to day basis, the better off you’ll be.
In addition to their featured research, you can attend online or in-person training to learn the kind of hands-on skills needed to be a successful marketer.