Can companies who have damaged their reputation ever really recover? The VWs and Wells Fargos of the world are working hard to regain consumer trust after large scale public scandals. My opinion is that these brands will never truly be on level footing with their competitors who did not suffer the same fate. And that should prove the value of strong ethics. Companies work hard to craft a trusted brand, so why risk screwing that up in order to cut corners or break the law to achieve some short term win?
Here is a look at last week’s posts:
Two Ways to Boost Your Marketing Knowledge: