Marketers are not generally understood to be very risk-averse. Traditionally the CMO and CFO might sit on opposite ends of the risk spectrum, finance promoting the status quo and marketing promoting testing something new. But the truth is, to be an effective marketer you must learn how to balance risk tolerance. There is always a risk to doing something new, but there is also a risk to keeping things the way they are. We must learn to measure risk and control our tolerance of it in order to make the right decisions time after time.
Please take a minute review last week’s posts:
Two Ways to Boost Your Marketing Knowledge: