Zach Heller Marketing Week in Review

Life is full of twists and turns. As is the life of a brand. Things will happen that are outside of a marketer’s control. A product recall or negative press might interrupt your efforts and hurt demand. There is never a good time for this to happen. But the key to surviving it, to go on to thrive in the future, is having a plan. How will you respond? Who will respond? How quickly? The companies that successfully repair a damaged brand are the ones that had a plan for it long before the damage ever hit.

Last week, we published the following posts:

  1. Day One Strategy – Part 5
  2. Brand Advertising vs. Direct Response
  3. Benefits vs. Features

Happy Saturday!

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