The following post was provided by Salesforce Marketing Cloud.
Anyone who tells you that there’s not science and craft that goes into an email is probably doing something wrong. The memorable ones elicit the just-right response, be it joining a list, clicking on a link, or making a purchase. Those throwaway messages? Well, they get thrown—into email trash.
So how do you craft the former and avoid the latter? It starts by understanding what each of the elements of an email is and how it works to complement the whole and to attract the attention of the reader. Subject lines matter—a lot. If you write one that gets your email into a spam box, you’ve done it wrong. And if you create an email that’s impersonal, you’ll likely get deleted too.
Luckily, you can skip all the mistakes and just focus on wow-worthy emails that get read, every time. This graphic shows you how.