Choice is a powerful concept in marketing. Back in the day, consumers had very little choice. If they had a problem, there was only one product to solve it. Then companies started to differentiate, and consumers had some choice. Then companies realized they could satisfy different types of customers with slight variations in their products. And consumers had more choice. But there is such a thing as too much choice, and we’ve likely gone a step or two beyond that point. To succeed, some companies must limit choice. Will you?
Here are last week’s posts:
Two Ways to Boost Your Marketing Knowledge: