Successful marketers must learn to identify and understand the ups and downs in any business. There will be sales peaks and sales valleys, and the key is to know how to react to them (or not react). Too often we panic at the slightest dip and in our effort to “fix the problem”, we change the things that have historically worked, thus ensuring that the dip only gets worse. Sometimes the best course of action is to simply do nothing.
Here are last week’s posts for your reading pleasure:
- Marketing Myths – Telemarketing Sucks
- How to Add Value for Your Customers
- Don’t Blindly Trust the Data
Two Ways to Boost Your Marketing Knowledge: