Zach Heller Marketing Week in Review

Does your brand aim for consistency or frequent changes? Some companies update logos, branding, products, and other marks often, in an effort to stay new, relevant, and attention-worthy. Others keep the same look and feel for years and years. Both can work, when executed well. The key is finding the right balance between brand value and recognition and attention grabbing headlines.

To read any of last week’s posts, click the link below:

  1. Marketing Myths – Copy the Competition
  2. Cut Costs without Cutting Value
  3. Plan for Growth

Happy Saturday!

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