There are pros and cons to being an early adopter of new technologies and ad channels for marketers. If it works, getting in early can be a way to win first mover advantage, scoring lower rates and less competition and gaining crucial learnings. If it doesn’t, it can be a time and money suck that your competitors don’t have to go through. So it depends what kind of company you are, and what kind of marketing personality you have. Is the risk worth the potential reward or is it safer to stick with the status quo?
Here is a roundup of last week’s posts for your reading pleasure:
- Marketing Myths – Automation is Always Better
- What to do After an Email Oops
- 5 Secrets of Social Media Marketing in 2016
Two Ways to Boost Your Marketing Knowledge: