Large companies with multiple product lines have a decision to make – brand each product line individually or keep them all centered around a strong ‘parent’ brand. Apple focuses on the parent brand – everything Apple. Proctor and Gamble brand each product line without focusing their messaging around the fact that it’s a P&G product. Both have their benefits, both have their drawbacks. Which strategy you choose to take is up to you.
Here is a look at last week’s posts:
- Marketing Myths – What Works Today Will Work Tomorrow
- How to Time Your Offers for Greatest Impact
- Do Your Salespeople Have a Script?
Two Ways to Boost Your Marketing Knowledge: