Zach Heller Marketing Week in Review

Large companies with multiple product lines have a decision to make – brand each product line individually or keep them all centered around a strong ‘parent’ brand. Apple focuses on the parent brand – everything Apple. Proctor and Gamble brand each product line without focusing their messaging around the fact that it’s a P&G product. Both have their benefits, both have their drawbacks. Which strategy you choose to take is up to you.

Here is a look at last week’s posts:

  1. Marketing Myths – What Works Today Will Work Tomorrow
  2. How to Time Your Offers for Greatest Impact
  3. Do Your Salespeople Have a Script?

Happy Saturday!

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