Online advertising growth is outpacing all other channels, and two companies stand to dominate the area if current trends continue. Google and Facebook combine to make up 64% of all online ad revenues as of the first quarter this year. This means that advertisers and publishers will increasing rely on just two companies, making it likely that competition will grow even fiercer and advertising rates continue to increase. It’s never been more important to invest time and energy defining an online advertising strategy that works for your company.
Here are the posts that we published last week:
- Marketing Myths – Customers Don’t Shop Around
- 3 New Marketing Emails to Create Today
- Testing Form Fields
Two Ways to Boost Your Marketing Knowledge: