Do you know why your customers chose you? You should, not only because that’s what will help you craft a unique value proposition that resonates with future customers, but also because it helps you identify where you’re vulnerable. If tomorrow a new competitor duplicates the one thing that was most important to your customers, what will you do to keep them? Knowing why they chose you in the first place helps you plan for the future.
Want to read last week’s posts? Here they are:
- Marketing Definitions: Target Market
- Why Deadlines Work
- Five Big Ways Mobile Marketing is Morphing Social Media [Guest Post]
Two Ways to Boost Your Marketing Knowledge: