The following is a guest post written by Sophorn Chhay. Sophorn is the marketing guy at Trumpia, the most complete SMS software with mass text messaging, smart targeting and automation.
Think about it: You probably use your smartphone to check social media daily. Smart-devices have become social media power-packages, and they aren’t going anywhere. Facebook experiences approximately one billion users daily, and mobile marketers are cracking the social media code to craft invincible strategies.
Mobile has changed the way consumers access social media. In fact, companies are shifting entire social outreach campaigns to cater to the social-mobile user. If your brand is seeking a social media approach, mobile is the answer. Below, we discuss the five biggest ways smartphone access has changed the social media world. Let’s get to it:
One: Social Media is Being Used as a Coupon Hub
Mobile-powered providers are extending offers via Facebook, Twitter and Instagram. More importantly: They’re succeeding at it. Today, 90 percent of device users enrolled in SMS loyalty clubs feel they’ve benefited from the interaction. Because 2016’s M.O. deals with social-media-to-text optimization, mobile coupons are filling Facebook’s Newsfeed.
SMS loyalty clubs are bleeding into social media, but it isn’t a bad thing. Facebook Messenger has made social-media-based deals worth investing in. Customers are logging in, engaging in social activities and logging out with great in-store deals. Today, social media is a "jumping off point" for brand-lovers seeking in-store amenities, discounts and purchasing options.
Two: Social Media Apps are Replacing Web Browser Preferences
Last year, mobile apps overtook landing pages in terms of social media popularity. They’re leading to in-store sales, directing customers across channels and promoting one-time-only-deals. Really, mobile apps, themselves, prompted the change. Because mobile marketing professionals have integrated app access into widespread consumer service plans, social media users have been “trained” to be app-centric. This app-centric nature, in the grand social world, has shifted entire accessibility options. Social media, now, is primarily engaged by real-time apps.
Mobile apps are favored because of their incredibly responsive design, too. Experts reveal that consumers seek five key components of mobile-friendly web access, social media included:
- Load times under three seconds
- Ability to navigate to information within three clicks
- Accessibility to sharing buttons
Three: Platform Market Segmentation
Mobile marketers need to compete on price. Fortunately, the new social-mobile world has given decision makers power over market segmentation. Younger mobile users are straying away from Twitter and Facebook. They’re opting for Snapchat and Instagram. Meanwhile, older audiences are focusing on LinkedIn and Google+.
Powerful mobile marketing strategies rely on effective market segmentation. Social media, today, has been totally morphed by the who’s-who of smartphone access. Instant Facebook and Twitter accessibility has split each platform’s user-base. In essence: Smartphones have escalated normally slow-moving segment drifts.
Four: News Consumption Through Social Media
Because mobile video has become increasingly popular, social media has become a go-to source for worldwide information. The days of newspapers are far behind us. Twitter and Facebook users, alike, have extended their personal need for news into profile pages and Facebook’s Newsfeed. Mobile has broken down barriers between social media users and information, meshing both audiences. Consumers won’t navigate away from Facebook to see hot trends or global events. Instead, they’ll swipe down to read current happenings.
Social Media as an Interactive Ad Platform
Interactive and native ads boost ROI and consumer retention. Of the two, however, interactive ads have surpassed all expectations in social media realms. Mobile access has jump-started the consumer’s love of interactive ads, and it’s fermented a deep appreciation for social media advertisements, too. Providers like Google, through mobile, have increased the social world’s love of interactive advertisements, leading to unprecedented levels of lead engagement via Facebook.
Mobile’s impact on social media can’t be stopped, and customer interests are constantly shifting to accommodate for Facebook-centric business strategies. If your business wants to hit it big, or, if it’s seeking a new digital platform, social media is a profitable destination.
What strategies have you implemented to improve the performance of your own mobile marketing campaigns? Use our comments section below to share!