To be an effective marketer, one must be able to do two things very well. First, one must be able to focus on the minutiae, digging into data and using it to make decisions about individual items. Second, one must be able to focus on the big picture, considering where each item fits into the larger marketing landscape and customer journey. You must be able to see the forest and the trees. Each tree is unique and vital. But you can’t ignore the forest at large. It’s not easy.
Here is a recap of last week’s posts:
Two Ways to Boost Your Marketing Knowledge: