If your company grows, does that mean another company has to shrink? Or can you find ways to grow your business by growing the entire market? These are two competing ways to aim for growth – steal market share or grow the market overall. Successful companies have strategies in place to do both. So which category does your company fall into? Do you have the right growth mindset?
Here are last week’s articles, in case you missed them:
- Marketing Definitions – Impressions
- The Case for More Emails
- 3 Ways to Segment Your Lists for Better Results
Two Ways to Boost Your Marketing Knowledge: