This week, we brought to an end our most recent weekly blog series. And so, when one thing ends, another begins.
Starting on Monday morning, we’ll be launching a brand new weekly blog series, entitled “Marketing Definitions”.
This series was inspired by several conversations that I have had with colleagues in recent months, wherein one of us would use a term that the other was not quite familiar with. I realize that marketers throw around a lot of “marketing jargon”, whether to make conversations easier, make us sound more important, or intentionally hide things from non-marketing persons.
This makes it hard for someone who is new to the field to learn, or get up to speed. And so, with the intent of demystifying some of the most popular terms used in most marketing circles, each week we’ll highlight a key word or phrase and define it, simple as that.
See you next week!