There are self-proclaimed marketing experts out there who have been calling for the death of email since approximately 2005. For a while, it was in vogue to announce the end of email as a marketing tool. Everything from social media to push notifications to SMS was hailed as the thing that would put the final nail in email’s coffin.
Guess what? They were wrong. Even worse, email marketing has become more popular, more effective, and more important than ever before.
So let’s finally put the issue to bed. Email marketing is the past, present, and future of digital marketing. It is still, and will continue to be, one of the most effective marketing channels because of its customer acceptance and ROI.
For those not on board with that statement, let’s have a look at some statistics:
- Email marketing technology is used by 82% of B2B and B2C companies.
- You are 6x more likely to get a click through from an email campaign than a tweet.
- When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more.
- Email marketing has an ROI of 3800%.
- For 89% of marketers, email serves as the primary channel for lead generation.
- Email is the preferred source of business communication for 72% of consumers.
- 44% of email recipients made at least one purchase last year based on a promotional email.
If anyone can make a logical argument why email marketing is dead or dying in the face of these stats I would love to hear it.