Marketers need to constantly weigh the long term against the short term. In the long term, we want to build a brand that has meaning for our consumers. In the short term, we want to drive more sales and improve conversion rate. Some tactics work well for one, at the expense of the other. So which one is more important? That depends on who you ask, where you work, and what recent company performance has been.
Here is a look at last week’s posts on this site:
- Psychological Hacks for Marketers – Part 8
- How to Test Something Halfway and Always Fail
- Statistical Significance, Explained
Two Ways to Boost Your Marketing Knowledge: