Why do you do the things that you do? With any piece of your marketing strategy, you must be able to answer the “why” question. When your boss asks you why you are on social media. When your team asks you why you are running that special. When your agency asks you why you are cutting your budget. If you don’t know the why, you can’t know the what or the how. Without the why, you have no strategy.
In case you missed them, below are links to last week’s posts:
Two Ways to Boost Your Marketing Knowledge: