How much transparency can you handle? That’s something companies need to decide for themselves when thinking about how they communicate with their customers. When you air on the side of transparency, you are able to build trust. That means owning up to mistakes and disappointing people from time to time. When you air against transparency, you take control of your brand. But you may miss out on opportunities to make stronger connections with the marketplace. So what is your transparency threshold?
Here are last week’s posts for your reading pleasure:
- New Blog Series – Psychological Hacks for Marketers
- Price Testing Explained
- How Marketing Impacts Returns and Refunds
Two Ways to Boost Your Marketing Knowledge: