“I” of the Consumer Week in Review

Marketing is 50% art, 50% science. There are many successful marketers who are 100% artists or 100% scientists. But to really succeed in the field, it’s best to be skilled on both sides of the equation. If you’re an artist, invest time in learning the science. If you’re a scientist, seek out an artist who can show you the way. Companies want well-rounded marketers to lead them to growth, and they’ll pay to find and keep them around.

Check out last week’s posts, linked here:

  1. How to Ruin an Ad – Part 2
  2. Make Your Product an Advertisement for Your Business
  3. The Problems with Analytics

Happy Saturday!

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