“I” of the Consumer Week in Review

You think your company is great. As a customer, I know that. I’ve never seen a company telling me how bad they are at what they do. So your marketing needs to be more specific. It needs to tell me the why and the how. How are you going to solve my problem and why is your solution so much better than your competitors’ solutions? That’s what it means to create a unique value proposition. That’s what it takes to convince consumers to buy from you.

For your reading pleasure, here are last week’s posts:

  1. How to Ruin an Ad – Part 4
  2. Top Customer Service Mistakes
  3. What to Measure

Happy Saturday!

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