“I” of the Consumer Week in Review

How often do you think about the future? What day or the week, or hour of the day do you point to and say, that’s when I will plan for the road ahead? It’s easy for marketers at all levels to focus on the here and now. But our companies depend on us to plan for the future. It’s not just “how are we going to get more customers today?” It’s “how are we going to get continue to get more customers in perpetuity?” Strategy is the road ahead and how we plan to grow and adapt to succeed on it.

Here are last week’s posts for your reading pleasure:

  1. How to Ruin an Ad – Part 3
  2. Is it True that Sex Sells?
  3. What You Measure Matters

Happy Saturday!

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