I had lunch with an ad sales friend of mine the other day and we started talking about how the relationship between marketer and ad seller has changed in the last couple decades. It’s not all about measurement. I have the tools to measure performance of every advertisement, every campaign that I run. So I’m now the one telling him what works and what the ads are worth to me. I have all the power in the relationship. It’s just a matter of whether or not I use it. Do you use the power you have as a marketer to measure everything you do? If you don’t, you’re in the wrong decade.
In case you missed them, here are links to last week’s posts:
- Recommended Reading for Marketers – Part 10
- Getting Started with Google Adwords
- Getting Started with Mobile Marketing
3 Ways to Boost Your Marketing Knowledge: