The risk/reward relationship of new marketing channels is one that most companies are still figuring out. Real-time marketing via social media and email can have huge benefits for companies who do it right. But if you screw up, the cost can be just as high. It’s important that you understand that before pushing your company into a new space that it’s not completely comfortable with. Recognize the risks associated with that change.
Last week’s posts, for your reading pleasure:
3 Ways to Boost Your Marketing Knowledge: