Welcome to the latest edition of our new weekly blog series, Recommended Reading. Each week, I’ll highlight something – either a book, or a blog, or a publication – marketers should read. I’ll give a brief summary and tell you why it’s important.
Last Week’s Recommendation was Sexy Little Numbers by Dimitri Maex with Paul B. Brown.
Today’s Recommendation = Guerilla Marketing by Jay Conrad Levinson
Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business is a precursor to the “growth hacking” movement so popular in some marketing circles today.
It is a detailed, and well-explained list of ideas for the budget-constrained or budget-conscious marketer. The pages are lines with ways that you can grow your audience at relatively little or no cost.
Over the last decade, technology has allowed marketers to reach their audiences in new and exciting ways. At the same time, it has made many activities that used to cost thousands of dollars more accessible to small and medium-sized businesses.
Guerrilla Marketing reads as a how-to book for those running and marketing those businesses. You will benefit from a near-endless list of strategies you can use to grow your business on a budget.
Check out Guerilla Marketing today.
Do you have recommended reading for marketers? Use our contact form or the comments below to let us know about it.