Should you respond when a company references your brand by name in their marketing? It’s common for companies to compare themselves to a rival to stress how much more value they offer. But often it’s a smaller competitor comparing themselves to someone larger and more established. So responding to it might do nothing more than give it credibility. So take your time in choosing whether or not to answer back when you get called out. Try to determine whether or not it will do more harm than good first.
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