Welcome to the latest edition of our new weekly blog series, Recommended Reading. Each week, I’ll highlight something – either a book, or a blog, or a publication – marketers should read. I’ll give a brief summary and tell you why it’s important.
Last Week’s Recommendation was ClickZ.
Today’s Recommendation = Sexy Little Numbers by Dimitri Maex with Paul B. Brown
The subtitle to this book is How to Grow Your Business Using the Data You Already Have. And unlike some subtitles, this one holds true.
If you read this book thoroughly, you will come away with a newfound appreciation for and knowledge of data. And you’ll be inspired to track down, sort, and analyze the data you have at your business in order to grow it.
Dimitri Maex and Paul B. Brown make data analysis accessible and fun.
Sexy Little Numbers flows, from chapter to chapter, in a very sound and fundamental way. You will learn, using data, who to market to, how to market to them, what to market to them, and more. In the modern age we live in, marketers cannot afford to miss out on this book. Data is too important, and growing more and more so by the day.
Check out Sexy Little Numbers today.
Do you have recommended reading for marketers? Use our contact form or the comments below to let us know about it.