Welcome to the latest edition of our new weekly blog series, Recommended Reading. Each week, I’ll highlight something – either a book, or a blog, or a publication – marketers should read. I’ll give a brief summary and tell you why it’s important.
Last Week’s Recommendation was Influence: The Psychology of Persuasion by Robert B. Cialdini.
Today’s Recommendation = Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
Dan Ariely is a professor of psychology and behavioral economics. And in his long career, he has studied why people do the things that they do, even when their decisions don’t seem to make sense in a strictly logical way.
This book lays out the results of numerous experiments and uses them to help explain the science of decision making, and how factors like incentives and expectations can impact the decision-maker’s mind.
Marketers and business owners have a lot to gain from reading the book. Ariely draws a direct line from scientific experiment to real-world business application. Readers will learn how to influence the decisions their customers make using subtle cues and incentives.
Buy Predictably Irrational today.
Do you have recommended reading for marketers? Use our contact form or the comments below to let us know about it.