“I” of the Consumer Week in Review

What’s a marketer to do when your brand’s reputation is tarnished beyond recovery? Sometimes things happen that are outside of your control. Major missteps can undo all of the goodwill your marketing has built up over time. Every marketing team should have a crisis plan, what to do to regain the trust of the market should something like this happen. Have a plan, that way you’re not scrambling when it happens.

Last week’s posts for your reading pleasure:

  1. Recommended Reading for Marketers – Part 5
  2. Answers to Common Email Marketing Questions
  3. Prioritization Tips for Marketers

Happy Saturday!

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